AJ Industries Book a call
Operator-led ecommerce consulting

I build operators, not dependence.

I help ecommerce brands build profitable, scalable businesses without becoming dependent on agencies. Built from scratch to 300,000+ units sold, $5.5M+ revenue, and my product in 300+ retail stores.

Book a free 20-minute call

I'm not a consultant who used to run a brand. I still do.

Ashley Sutton, founder of AJ Industries, in the warehouse
The gap I sit in

Most ecom consultants fall in two buckets.

1

Agency operators

They execute paid ads, build sites, run email. They never teach you. You stay dependent.

2

Theorists and coaches

They teach frameworks and run masterminds. Most have never built a real brand past $1M, and certainly not into retail.

AJ Industries

Still building today. 300,000+ units sold, $5.5M+ revenue, 300+ retail doors. I do the work with you, then teach you to do it without me.

Why AJ Industries
01 / 05

Still building, today

The Standard Squeeze isn't a past success. It runs right now across AU, USA, B2B, and big-box retail. Every tactic I recommend, I'm using this week.

02 / 05

300+ retail doors, including big-box

Most ecom consultants have never pitched a retail buyer or read a SAP-generated purchase order. I've done both. The Standard Squeeze is in BCF, one of Australia's largest specialty outdoor retailers.

03 / 05

Two countries, one operator

AU and USA Shopify stores, Meta ad accounts, and 3PL operations running simultaneously. International isn't a theory I'll consult on. It's already running.

04 / 05

Builder, not just buyer

Custom Shopify locator, FAQ system, invoice generator, automated Meta ads agents, daily profitability dashboard. Most brands burn thousands a month on SaaS they barely understand. I'll teach you when to build, buy, or skip.

05 / 05

AI-native operator

I run automated workflows across content, customer service, ads, and reporting every day. Most agencies still do this by hand and bill you for the hours. Work with me and you get the head start.

Services

90-day minimum on Foundations and Growth Partner. Six-month minimum on Scale & Systems and Operator Access. After that, month-to-month. No lockups.

Foundations

Pre-launch to $20k/month

$1,250
AUD per month
8 spots
  • One 60-minute strategy call per month
  • Full Shopify audit and 90-day roadmap in week one
  • Async Loom support, 48-hour response window
  • Templates: product page, ad copy, welcome flow, SOPs
  • One ad account audit (Meta or Google) in first 30 days

Outcome At 90 days: a Shopify store you edit yourself, a working welcome flow, one paid channel running, clarity on real margin per product.

Book a fit call

Growth Partner

Recommended

$20k to $150k/month, hitting the agency wall

$3,000
AUD per month
5 spots
  • Weekly 45-minute call
  • Hands-on Shopify guidance and app stack audit
  • Paid ads structure, creative direction, hiring guidance
  • CRO and funnel walkthroughs
  • Hiring roadmap for your first ops/marketing/CS role
  • Slack support, business hours AEST, 4-hour replies

Outcome At 90 days: a clean app stack, a documented ad structure you (or your in-house buyer) can run, a hiring plan in motion, measurable lift in AOV or conversion.

Book a fit call

Scale & Systems

$150k to $500k+/month, at the operations cliff

$6,500
AUD per month
3 spots
  • Weekly strategic plus fortnightly tactical calls
  • Unlimited Loom reviews across site, ads, email, ops
  • Deep involvement in offer design, pricing, retail
  • Inventory and cashflow guidance
  • Org design, role scorecards, hiring structure
  • Direct Slack and WhatsApp during business hours

Outcome At six months: an org chart that lets you take a week off, inventory and cashflow planning that doesn't surprise you, at least one new sales channel opened.

Book a fit call

Operator Access

High-revenue brands wanting an embedded second brain

$12,000
AUD per month, or $6k base + 1-3% rev share
2 spots, application required
  • Direct phone and WhatsApp incl. evenings/weekends (within reason)
  • Multiple calls per week, on-demand
  • Strategic involvement: hiring, raising, M&A, retail, international
  • Board-level perspective on major decisions
  • Network access: agencies, lawyers, accountants, retail buyers, 3PL
  • Quarterly in-person day if geography allows

Outcome At 12 months: a business that runs without you in the inbox daily, a leadership team you trust with sub-$100k decisions, a growth thesis you can defend.

Book a fit call
Not ready for a retainer?

One-off Diagnostic Audit

$497 AUD. Sixty-minute deep audit call, written report on Shopify, ads, email, fulfilment, plus a 30/60/90-day priority list. Credited to your first month if you sign on within 30 days.

Book the audit
Receipts
300k+
Units of product sold to date
$5.5M+
AUD lifetime revenue across DTC, wholesale, retail
300+
Retail doors including BCF big-box
Black Friday 2024

Thirty minutes. $100k+ revenue.

431 active carts, 424 in checkout, 373 purchases in a ten-minute window. This is what a real ecom peak looks like. Most consultants haven't personally managed throughput at this level.

Black Friday 2024 Shopify dashboard
Client word
"Ash helped me get started and actually taught me how to make and edit my Shopify store myself. That's the foundation I built the business on."
Sarah founder, Cookies AU
Questions

How is this different from an agency?

Agencies execute. I teach you to execute, or to hire and manage someone who does. You leave an engagement with skills, systems, and team. Not just a retainer renewal.

Do you do the work or teach me to do the work?

Both, but the bias is teaching. I'll do hands-on work in your Shopify, ad account, email tool. Every time, I show you how, so your next decision doesn't need me.

Why limited spots?

Quality. I cap each tier so I can actually be useful. Once a tier is full there's a waitlist.

What if I don't have a Shopify store yet?

The Foundations tier is built for you. We'll have a working store live within the first 30 days.

Do you take equity?

Rarely, and only at Operator Access tier. Default is cash. Equity is a conversation we'd have after months of working together, not a marketing pitch.

How long are engagements?

90 days minimum for Foundations and Growth Partner, six months for Scale & Systems and Operator Access. After that, month-to-month or quarterly. No multi-year lockups.

What if it's not working?

After the minimum, we part ways with no hard feelings. I'd rather you tell me early than carry a retainer that isn't working.

Will you sign an NDA?

Yes. Mutual NDAs are standard.

Ready to stop relying on agencies?

Book a free 20-minute discovery call. I'll tell you honestly which tier fits, or whether you're better off doing something else.

Book a discovery call