Operator-led ecommerce consulting
I help ecommerce brands build profitable, scalable businesses without becoming dependent on agencies. Built from scratch to 300,000+ units sold, $5.5M+ in revenue, and 300+ retail stores including big-box.
I'm not a consultant who used to run a brand. I still do.
The gap I sit in
They execute paid ads, build sites, run email. They never teach you. You stay dependent.
They teach frameworks and run masterminds. Most have never built a real brand past $1M, and certainly not into retail.
Still building today. 300,000+ units sold, $5.5M+ in revenue, 300+ retail doors. I do the work with you, then teach you to do it without me.
Why AJI
The Standard Squeeze isn't a past success. It's running right now across AU, USA, B2B, and big-box retail. Every tactic I recommend, I'm using this week.
Most ecom consultants have never pitched a retail buyer or read a SAP-generated purchase order. I've done both. The Standard Squeeze is in BCF, one of Australia's largest specialty outdoor retailers.
AU and USA Shopify stores, Meta ad accounts, and 3PL operations running simultaneously. International isn't a theory I'll consult on — it's already running.
Custom Shopify locator (replaced a SaaS subscription). Custom FAQ system. Custom invoice generator. Automated Meta ads agents in AU and USA. Daily profitability dashboard with real per-order economics. Most brands burn $2–5k/month on SaaS for things they barely understand. I'll teach you when to build, buy, or skip.
I use Claude Code, custom MCPs, and automated workflows daily across content, customer service, ads, and reporting. Most agencies are still doing this work manually and charging you for the hours. Working with me, you get the head start.
I know my freight is $16.23 per order, pick/pack is $2.81, and exactly what COGS each SKU costs landed. Most brands flatline at $1–3M because they don't. The first 30 days will surface what your real margin actually is.
My wife Carly runs customer service inside the same brand using documented voice rules and templates I built. "Make you not need me" isn't aspirational — it's a process I already proved on myself.
Services
90-day minimum on the first two tiers, 6-month minimum on the top two. After that, month-to-month or quarterly. No multi-year lockups.
Pre-launch to $20k/month brands
Outcome: At 90 days: a Shopify store you understand and edit yourself, a working welcome flow, one paid channel running, and clarity on real margin per product.
Book a fit call$20k–$150k/month brands hitting the agency wall
Outcome: At 90 days: a clean app stack, a documented ad structure you (or your in-house buyer) can run, a hiring plan in motion, and measurable lift in AOV or conversion.
Book a fit call$150k–$500k+/month brands at the operations cliff
Outcome: At 6 months: an org chart that lets you take a week off, inventory and cashflow planning that doesn't surprise you, and at least one new sales channel opened.
Book a fit callHigh-revenue brands wanting an embedded second brain
Outcome: At 12 months: a business that runs without you in the inbox daily, a leadership team you trust with sub-$100k decisions, a growth thesis you can defend.
Book a fit callNot ready for a retainer?
One-off Diagnostic Audit ($497 AUD). Credited to your first month if you sign on within 30 days.
Receipts
Units of product sold to date
AUD lifetime revenue across DTC, wholesale, retail
Retail doors including BCF big-box
Black Friday 2024
431 active carts, 424 in checkout, and 373 purchases in a ten-minute window. The Standard Squeeze, live Shopify dashboard.
This is what an actual peak ecom moment looks like — the kind of throughput most consultants have never personally managed.
Client word
"Ash helped me get started and actually taught me how to make and edit my Shopify store myself. That's the foundation I built the business on."
Sarah, founder of Cookies AU
Questions
Book a free 20-minute discovery call. I'll tell you honestly which tier fits, or whether you're better off doing something else.
Book a call